According to the Harvard Law School Forum on Corporate Governance (July 24, 2023), ‘greenwashing’ is about misrepresentation, misstatement and false or misleading practices in relation to environmental, social and governance (ESG) credentials.
Unfulfilled ESG promises lead to shareholder groups, such as university pension funds, divesting their holdings and to consumers switching brands and boycotting products.
This predictive data visualization is my interpretation of the rise, fall and rise again of stock value (orange line) and product sales (pink line) related to specific marketing events (identified by * in the painting) – a ‘green’ marketing campaign, getting caught ‘greenwashing’ a product or company policy, followed by honest damage control and policy change, over a six-year period.
