Wednesday, March 7, 2018

Blue ocean haiku

Lake Minnewanka
Watercolour and oil pastel
©2018 Charlene Brown

This of course isn’t the ocean at all – it’s a very deep blue lake in Alberta. It’s in the front range of the Rockies and it’s not glacier-fed so, unlike most of the lakes and rivers in the area it doesn’t have the famous turquoise colouring.

The phrase in the third line, blue ocean thinking, results in ‘blue ocean’ innovation – non-disruptive innovation that doesn’t take anyone else’s market share or make them obsolete.