Friday, March 11, 2011

Making Art with Impact: Step 5

Designing art posters: Step 5
InDesign documents, with lettering, computer-painting, collage, annotated illustrations
©2011 Charlene Brown

Step 5: Give your ‘solutions’ to the objectives posed in Step 1 names. Remember it doesn’t have to be obvious how these things are going to work.
If you think the name isn’t poetic enough, try this unique method of transforming words. Use the Language tools in Google to translate a phrase into French, then German or Russian or maybe Japanese, then back into English. Sometimes you get your original phrase, and sometimes you get something much more profound!
The following names have been added to the poster series:

  1. design new forms of transportation:  gyro-maglev (the ‘bootstrap’ (or crack-pot) concept of magically holding itself up, might need some work)
  2. solve ‘new technology’ problems:  wind storage
  3. solve ‘old technology’ problems: Two wrongs making a right (I decided not to use the Google translation, via Japanese, of ‘Two mistakes, please turn right’ to describe this solution which turns a problem situation into an advantage)
  4. stop ruining the environment: cleanish coal (this poster background illustration is not meant to imply that coal-based operations could be located in National Parks)
  5. find a new source of power: space-based panels

The ‘solutions’ to 2, 4 and 5 have been incorporated into the ‘work in progress’ Energy Conversion Matrix in Lateral Thinking, Creativity and Invention.
You may recall the purpose of this poster project was to design posters that would make you think, by starting with unsolved problems, or puzzles with no answers.  In a similar vein, 1200 Posters  is a year-long poster series by Big New Ideas that describes itself as ‘speaking to the power of community, collaboration, and conversation.’ Have a look at it. I’m sure you’ll find it interesting.